Wamp Strategy, a Chattanooga based communications and public relations firm, has joined the 2011 Riverbend Festival as the official social media partner.
Wamp Strategy will manage a creative social media campaign throughout the nine day music festival that is set to include strategies and tactics never used at an event as large as Riverbend.
“We see Riverbend as the ultimate opportunity to show the power of social media in today’s world. With 100,000 fans packed into Chattanooga’s riverfront enjoying music, the social dialogue that we are going to try to create could be a new standard for large-scale music events and festivals across the world,” said Weston Wamp, President and Managing Partner of Wamp Strategy.
The 2011 Riverbend Festival is in Chattanooga from June 10-18.